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Small Business Technology Service, Training, Coaching and Support
Serving
Mississauga, Streetsville, Port Credit, Clarkson, Etobicoke, |
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eMarketing |
           
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Presents:
eMarketing for small business: As a small business owner
you make lots of connections, you meet people at
business networking events, trade
shows, conferences and in your day to day business so you're probably already
familiar with the 'business introduction
dance'.
The 'business
introduction dance' goes something like this for most of us:
Take a quick glance
around your desk and I'm sure you'll find "the pile" whether it's a
small pile or a shoe box full we all have a collection of business
cards we've accumulated from our most recent (and some not so
recent) business encounters.
But what are we doing
with these cards? These tokens of connections made but long
forgotten?
Not Much! But we
should be! We should be turning them into sales!
So how do you turn
these business cards into prospects and ultimately into sales?
Well, you need to
implement a strategy to stay in touch so these
contacts will know where to find you when they are ready to make a
purchase or are interested in your product or service.
In the old days of
salesman and door to door visits this meant a monthly follow up
phone call with each prospect to ask "are you ready to buy yet?"
this time consuming process meant the more salesman the company
employed the more contacts could be made in a day, but this time
consuming and often neglected (especially by the entrepreneurial
minded!) task when left unchecked, desn't get done.
So we need a way to
touch base, regularly, with our current database of contacts and say
"Are you ready to buy yet?" and
If this base touching
strategy includes providing something of value to the contact, it will
build the relationship all on it's own!
That's what we call, top of mind marketing!
Electronic Marketing
(eMarketing) is a tool used by business large and small to provide
that base touching effort to customers without employing a team of
phone jockey salesman making call after call to a database of
existing and potential customers and it's a strategy that even
the smallest business can take advantage of!
So now thanks to
eMarketing and without a need for time consuming (and often
neglected) direct contact via telephone or in person, the small
business person has the time to focus on growing their business,
while they're eMarketing solution stays in touch with the contact
database on their behalf!
Below you’ll find a summary of the Pieces of the Puzzle
that go together to form a
cost effective eMarketing solution that allows you to stay in touch, educate and create relationships with your customers. Step 1: Build a customer database
Step 2: Create an eNewsletter
Step 3: Create or update your Sales Website:
Step 4: Get Blogging!
The steps involved in implementing an eMarketing strategy can be overwhelming at first, however if we think with the end in mind and take each step one by one we can create an eMarketing machine that with as little as 2-3 hours a month can create regular contact with your customers, drive traffic to your website, stimulate conversations, develop your reputation as a leader in your industry and best of all, get you noticed! Below is a collection of FREE eMarketing strategy tools, when you're ready to put eMarketing to work for you, call The Technology Coach for a no cost no obligation eMarketing strategy evaluation! Introductions and Documents
Email Newsletters
Newsletter Content
Office: 905-366-8234
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Serving
Mississauga, Streetsville, Port Credit, Clarkson, Etobicoke, |
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