eMarketing for small business:
As a small business owner you make lots of connections, you meet people at business networking events, trade shows, conferences and in your day to day business so you're probably already familiar with the 'business introduction dance'.
The 'business introduction dance' goes something like this for most of us:
Take a quick glance around your desk and I'm sure you'll find "the pile" whether it's a small pile or a shoe box full we all have a collection of business cards we've accumulated from our most recent (and some not so recent) business encounters.
But what are we doing with these cards? These tokens of connections made but long forgotten?
Not Much! But we should be! We should be turning them into sales!
So how do you turn these business cards into prospects and ultimately into sales?
Well, you need to implement a strategy to stay in touch so these contacts will know where to find you when they are ready to make a purchase or are interested in your product or service.
In the old days of salesman and door to door visits this meant a monthly follow up phone call with each prospect to ask "are you ready to buy yet?" this time consuming process meant the more salesman the company employed the more contacts could be made in a day, but this time consuming and often neglected (especially by the entrepreneurial minded!) task when left unchecked, desn't get done.
So we need a way to touch base, regularly, with our current database of contacts and say "Are you ready to buy yet?" and If this base touching strategy includes providing something of value to the contact, it will build the relationship all on it's own!
That's what we call, top of mind marketing!
Electronic Marketing (eMarketing) is a tool used by business large and small to provide that base touching effort to customers without employing a team of phone jockey salesman making call after call to a database of existing and potential customers and it's a strategy that even the smallest business can take advantage of!
So now thanks to eMarketing and without a need for time consuming (and often neglected) direct contact via telephone or in person, the small business person has the time to focus on growing their business, while they're eMarketing solution stays in touch with the contact database on their behalf!
Below you’ll find a summary of the Pieces of the Puzzle that go together to form a
cost effective eMarketing solution that allows you to stay in touch, educate and
create relationships with your customers.
Step 1: Build a customer database
Step 2: Create an eNewsletter
Step 3: Create or update your Sales Website:
Step 4: Get Blogging!
The steps involved in implementing an eMarketing strategy can be overwhelming at first, however if we think with the end in mind and take each step one by one we can create an eMarketing machine that with as little as 2-3 hours a month can create regular contact with your customers, drive traffic to your website, stimulate conversations, develop your reputation as a leader in your industry and best of all, get you noticed!
Below is a collection of FREE eMarketing strategy tools, when you're ready to put eMarketing to work for you, call The Technology Coach for a no cost no obligation eMarketing strategy evaluation!
Introductions and Documents
Mississauga, Streetsville, Port Credit, Clarkson, Etobicoke,